MakeMyTrip(MMT) to foray into bus ticketing service
MMT, after raising $15mn is foraying into other areas like bus ticketing service – this, for sure is validation of RedBus.in’s business model.
Too early to say whether MMT will buy some stake in any of the bus ticketing player or will go the partnership route.
As far as the bus ticketing market is concerned. the road networks carry nearly 85% of the country’s passenger traffic and bus is the most widely used transportation means.[ET] And in order to tap such long tail of travelers (which is mostly non-Internet savvy), players like Ticketvala, RedBus are offering mobile/sms-based booking system.
Travelocity India adds flight booking
As expected, Travelocity India has added flight bookings and now offers both national and international booking.
Yatra and MMT launch mobile apps
Yatra partnered with RelianceCommunications and launched a mobile service for travelers to book air tickets and hotel bookings. Similarly, MMT has partnered with Nokia and is offering pre-loaded MMT booking application (accessible via GPRS) in Nokia’s N-series phones.
In my opinion, these are signs of a healthy growth. The OTA players have realized that there is no point in eating into each other’s pie. The key is to grow the entire pie and to explore new ways of distributing their service.
Also, online travel agents (i.e. OTAs) are spending huge amount of cash for customer acquisition and were amongst the highest advertisers in TV.
What’s your take?
Other updates: Expedia set to arrive in India by Jan 2008, TravelGuru acquires Desiya