When anything with an ‘Indian’ in the name gets love..even this spammy app

Product Management

When anything with an ‘Indian’ in the name gets love..even this spammy app

How do you market your product to the masses?
Spend millions of dollars in marketing or …
Just add ‘Indian’ to the name, create a sense of ‘nationalism’ (hint: tricolors) and there you go.

Just noticed that a spammy app called Indian VLC player has more than 100K downloads. Frankly, there is nothing Indian about the app, except for the tricolors used and one would feel sad (in a shitty way) seeing such a shit version of the great VLC player (which is open sourced).

But then: Why has it been downloaded 100K+ times?

For the same reason that Indians end up voting for ‘best national anthem by UN’ !

A sense of nationalism which makes us ‘feel pride’. The reality of ‘joblessness’ which makes many do things that make them believe that they have done something for the country.
Take a look at app description.

This Indian VLC Player is made for Indian people.

Emotions run. Battle won. And it’s all fun.


If you are a product guy/girl, what are you learning from such apps?
PS: Saw this on Reddit.

Leave your thought here



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