IndianRoots.com, an online marketplace for Indian fashion, joins hands with the Government of Bihar as it becomes the exclusive online partner of Upendra Maharathi Shilp Sansthan (UMSAS), Patna.
The purpose of this exclusive online partnership is to bring the artisanship of Bihar to the worldwide audience through the IndianRoots platform, which actively promotes Indian handicrafts and lauds the nation’s artisans by giving them a platform to showcase their work globally. The association is for a total duration of 5 years, of which the first 3 years are exclusive with IndianRoots.
UMSAS, Patna was set up by the Department of Industries, Government of Bihar, and aims to preserve, research and promote the various forms of handicrafts of Bihar. The institute currently employs 35000 artisans, working on various crafts, apparel, handicrafts and paintings.
In the last one month, IndianRoots has tied up with Banka Silk from Bihar and Craftroots from Gujarat and now furthers this vision of promoting Indian craftsmen by partnering with UMSAS.