While reasons could vary from one startup to the other, it’s really important to understand why Indians use social networks.
As per Nielsen’s research,
- 82 % want to keep in touch with people they know,
- 58 % join a social networking site to reconnect with old acquaintances they have lost touch with,
- 53 % sign up to make friends
- 43 % cite professional networking as a reason.
The 53% who want to make friends are obviously part of the desperate-for-dating gang members, but the rest of the stat is important for one reason:
To understand What is it that Indians do not use a social network for?
The answer, as I understand is “Hanging out”..
Unlike the US kids who spend a good amount of time on myspace hanging around and “expressing themselves”, Indians aren’t the usual hangout (or ‘cool’?) kind, and instead use socionet for a defined purpose.
Now, this obviously goes against several socionet startups’ mantra (who want Indians to express themselves by uploading cool pics/videos and more..) and a clear reason why few of them have folded (like jhoom.in) and others are almost on the verge of (more on that later).