IndiaProperty launches mobile app; features Augmented Reality

IndiaProperty has launched the ‘IndiaProperty’ Mobile App (link) for the iPhone, Android and Windows platforms to simplify and enhance the user’s property search experience. ip-windows-mobile3

Alongside the normal functions of property search the app boasts of an augmented reality feature – ‘Visual Search’ – a first for India. Just point your phone in a specific direction and the app will display properties available in that direction, within the specified radius set by the user.

It will also show the distance between the user and the property, project details, pricing and all the other necessary information. One can set property alerts too – i.e. in case you want to purchase/rent a property in a specified location and there is no availability at the time you perform the search, the system will alert you as an when there is something available according to your specified requirements.

Another feature added to the app is ‘Hot Locations’ that allows users to search for properties at the upcoming real estate destinations in every city. There is a separate tab featuring the most popular projects and builders in the city for the users’ benefits. One can also bookmark projects, save the searches, set property alert, find new properties, filter the search based on the user’s property requirements and instantly call the sellers directly from the app!

Speaking to Pluggd.in Ganesh, VP and Business Head, Indiaproperty.com said, “The primary idea is to add more convenience to what is basically a complex and a time consuming task, – i.e., searching for available properties. With the launch of this app we expect to see incremental growth in users by 5-10 per cent per month. We are also working on text based search query wherein a user who doesn’t possess a smart phone can send his requirement to a short code and we send him the availability and property response as an SMS. This will launch in another 15-20 days.”

They face tough competition from Magicbricks.com and 99acres.com that also have mobile apps and the first mover advantage. But with these exclusive features IndiaProperty is sure to add another feather to its cap, first one being validated as the No.1 Online Real Estate Portal by comScore.

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