India’s first virtual influencer ‘Kyra’ clocks 20 lakh Instagram views with debut commercial

  • India’s first virtual influencer Kyra’s debut collaboration with leading audio brand boAt has clocked over 20 lakh views on Instagram and more than 10 lakh on YouTube, less than a fortnight after the ad’s release.
  • Today, she boasts over 30 lakh Instagram followers, over 2.8 lakh YouTube subscribers and brand deals with labels like Calvin Klein and Prada.

[Via]

Download NBW: Short news app created for busy professionals like you

Get NBW App - a reimagined fluid short news experience that delivers you clarity and all the important news and trends from your industry. No signup needed !

Download NBW App (Android, iOS)

Sign Up for NextBigWhat Newsletter

Daily.