India’s Gaming App Downloads Command 15% of Global Total in 2023, Struggles with Revenue Generation

  • India’s gaming market experiences 4.32 billion downloads in 2023, exceeding US and Brazil, but fails to rank in top 15 markets for revenue.
  • Casual games lead in downloads at 4.15 billion while Action genre declines to 3.9 billion; all genres report revenue decrease.
  • Despite Google Play’s dominance in downloads, the App Store leads in revenue, indicating higher average spending by iOS users.
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