India has emerged as one of the fastest growing mobile wallet markets in the Asia Pacific region. In financial year 2014-15 alone, m-wallet transactions registered a swashbuckling growth of more than 130% as compared to previous year.
According to 6Wresearch, India’s Mobile Wallet Market is projected to reach $11.5 billion by 2022. In the forecast period, the growth of the market is much dependent on spreading awareness to the potential customers, RBI regulations, shift towards mobile transactions especially in Tier 2 cities and Government of India’s visionary ‘Digital India’ project.
According to Rajat Kharbanda, Senior Consultant, 6Wresearch,” In the last two years, many players have entered into this arena and more are expected to enter in the coming years. With surging strategic partnerships of e-commerce giants with mobile wallet players, market is expected to attain new heights. Further, radio taxi players such as OLA and Uber have enabled payment through mobile wallet to offer cashless drive to its customers.”
“The key revenue generating applications in India’s mobile wallet market include- money transfer, recharge, bills payments and ticketing, where recharge application has captured key share of the market pie. Recharge has led the market owing to small value of the transactions; however, over the next six years, tremendous growth in money transfer, bill payments and ticketing segment can be anticipated. With expected new RBI regulation for Non-KYC to increase wallet limit, market would further grow through the forecast period,” Rajat further added.
