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India’s NextBigWhat: Emerging social commerce sector

Over 90% of the small and medium businesses we spoke to in a recent survey sell directly through WhatsApp in India — more than 4x the number who sell on Flipkart and Amazon.

It’s not surprising given that WhatsApp, at over 400M users, has five times the daily active user base than any commerce platform in India.

An interesting report by Sequoia India team.