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Indiatimes has launched local search service in partnership with OnYoMo.
The service can be accessed via Indiatimes’ wap site or by sending “ASK <query>” to 58888.
This partnership is surely a great win for OnYoMo, as they will get a substantial reach (Indiatimes’ 58888 is one of the most successful shortcode, and is a great example of how traditional media can create new revenue stream, by leveraging new channel).
Do you use Indiatimes’ wap portal?