Indiatimes launches Local search on WAP and SMS (powered by OnYoMo)

  • August 31, 2008

Indiatimes has launched local search service in partnership with OnYoMo.

The service can be accessed via Indiatimes’ wap site or by sending “ASK <query>” to 58888.

This partnership is surely a great win for OnYoMo, as they will get a substantial reach (Indiatimes’ 58888 is one of the most successful shortcode, and is a great example of how traditional media can create new revenue stream, by leveraging new channel).

Do you use Indiatimes’ wap portal?

Sign Up for Our Newsletters

Get smarter with most important stories.

You May Also Like

TRAI’s SMS Regulations And The Lesser Known Impact on Ecommerce Industry

There are cases where a customer tries to register someone else’s mobile number, by mistake or in a malicious attempt, and the SMS or call goes to an unknown third person who would consider this as SPAM. In such a case if the customer who received the potential SPAM complains against the web business, then the business is liable for a penalty of Rs. 25,000. Every subsequent penalty increases up to Rs. 2.5 lakhs eventually resulting in a two year ban
View Post