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Indiatimes upgrades MeraMail – More AJAX, Integration with other Indiatimes Properties

IndiaTimes has launched an upgraded version of their mail product, MeraMail.

The updates include a collection of new features called Ziplets:

  • AJAXified interface – with contextual right click menus.
  • SSO, i.e. Integration with other Indiatimes properties like flight blooking, shopping etc.
  • Sensex graph and news feeds from ToI and ET.
  • Option to tag emails (+ color codes)
  • Better spam control (let’s see)

The new version has jagged edges and doesn’t render well in Firefox. Feature wise, it’s a catchup with Yahoo, Rediff and Gmail; but nevertheless is a good step towards integrating the rich properties and an attempt to make email as the starting point.

Indiatimes is facing stiff competition from Yahoo, Google and Rediff; and stands seventh in the overall brand popularity.

Of all the companies that are fighting for Indian eyeballs, Indiatimes is smartly placed because of their cross media presence – Times of India in the print, Times Now on the TV, and of course, the huge marketing budget that they have (haven’t you seen their recent TV commercials?).

Give the new version a try and share your comments.
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Also see: Review of MyIndiatimes, personalized pages.

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