Rechargeitnow.com and Indiatimes shopping have tied up to provide recharge of prepaid mobiles and DTH through a co-branded site. Indiatimes has taken tie-up route instead of directly jumping into the market, may be because of the low risk appetite. This is the first ever offering from Indiatimes shopping where the user is directed to a partner site.
There has been no official announcement as of now from any of the sides. The terms of the tie-up is unknown but a pure advertisement contract cannot be denied. Undoubtedly this will certainly give a boost to Rechargeitnow’s SERP ranking.
Rechargeitnow is the most justified choice as they are the only third party site offering 0% convenience charge. Though the UI of Rechrgeitnow is not very convenient, yet in terms of traffic it is clearly leading.
Not a lot has changed from our last coverage of Online recharge services but the sites are trying hard to bring down the convenience charge as that is the only real differentiator here.
Do you think with the falling tariff the recharge business is good to be in, specially given the negligible margins? What do you think of the recent feature addition of Indiatimes, are they waking up now?
Disclosure: One of my clients is venturing in this business.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]