Exclusive: IndiaTVGuide App shuts down its service

IndiaTVGuide, the EPG-plus-video-on-demand app has shut down its service. The app was unavailable in iOS and Android app stores till 2 days back (it is available in Android again, but the app doesn’t really work).

The app had more than 2,75,000 downloads and launched videos-on-demand feature in April, 2012. As far as monetization model is concerned, the app followed a simple freemium model (free version carries advertisement and you need to go premium for ad-free experience) to monetize the service.
While we aren’t sure of the reason behind shutting down, I believe the next big bet for IndiaTVGuide was to bring TV channels on-board (i.e. streaming), though a lot of channels probably want to wait for few more years to look at streaming as serious source of revenue.

Maybe there is a need to build a platform that can app-ify channel content? What’s your take? How easy is it to wade through TV channel business to have them share revenue for content?

Add comment

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter