Data and analytics firm Indix has launched a SaaS + Big Data product intelligence platform for businesses to analyze, visualize and act on the product information in real-time. The Indix app comes with access to all of the public data in its system that includes products, SKUs and categories.
Usually sales professionals rely on CRM tools, marketers on marketing automation software and financial analysts on ERP systems. Similarly the Indix platform is aimed at product managers, brand managers, pricing analysts and retail merchandisers.
Using the service product managers can look or access personalize views with a range of customization features related to reports, notifications, lists and dashboards. The application computes insights in real-time, so there’s no need to wait on important decisions. The data and insights generated can be shared through email or can be downloaded to Microsoft Excel.
The company has also introduced a beta version of its APIs to help third-party developers to build applications that incorporate information and insights about products and services.
Founded by Sanjay Parthasarathy, the company has its product engineering center based out of Chennai, India and its business and market development activities based out of Seattle, USA.
In April this year, angel backed Indix raised $4.5 mn in new funding from Nexus Venture Partners and Avalon Ventures. The company had also earlier raised $1.4 million from a clutch of angel investors including Vishal Gondal, K Ganesh, Geoff Entress, Pradeep Rathinam & others.