IndyaRocks has partnered with Eros Entertainment enabling Eros to promote their movies by building a community around their brand.
Given the fact that social networks are facing a tough time with monetization. branded communities is surely one of the ways to create some buzz.
Aside, IndyaRocks started as a socionet with focus on entertainment as well as social reforms (read our earlier interview with IndyaRocks team), but quite lately entertainment has taken the front seat!
What’s your take?
Ashish Sinha