IndyaRocks partners with Eros Entertainment

IndyaRocks has partnered with Eros Entertainment enabling Eros to promote their movies by building a community around their brand.

Given the fact that social networks are facing a tough time with monetization. branded communities is surely one of the ways to create some buzz.

Aside, IndyaRocks started as a socionet with focus on entertainment as well as social reforms (read our earlier interview with IndyaRocks team), but quite lately entertainment has taken the front seat!

What’s your take?