IndyaRocks has partnered with Eros Entertainment enabling Eros to promote their movies by building a community around their brand.
Given the fact that social networks are facing a tough time with monetization. branded communities is surely one of the ways to create some buzz.
Aside, IndyaRocks started as a socionet with focus on entertainment as well as social reforms (read our earlier interview with IndyaRocks team), but quite lately entertainment has taken the front seat!
What’s your take?
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