Gaming Industry Roundup: IndyaRocks partners with FXLabs, Zapak to sell merchandise

FXLabs has partnered with IndyaRocks to create a gaming platform with more than 5,000 online casual games. The platform will also allow independent game developer to upload games at IndyaRocks.…
Screenshot from Tom Clancy's Ghost Recon Advanced Warfighter 2 video game.

FXLabs has partnered with IndyaRocks to create a gaming platform with more than 5,000 online casual games. The platform will also allow independent game developer to upload games at IndyaRocks.

Zapak recently announced focusing on merchandise sales in order to push growth, and has tied-up for Amitabh Bachchan starrer ‘Bhootnath’ to sell Bollywood merchandise.

..now plan to foray into merchandising business as well and are expecting 25 per cent of our turnover to come from this new segment.”
The company plans to introduce bags, apparel, mugs, headphones, accessories, handbands, etc, which would complement the games it has on offer right now.
The merchandise will be priced between Rs 150 and Rs 300.

The company has roped in cricketer Ishant Sharma to create online and mobile based games.

Note on the Indian Gaming Industry

Key stats:

  • Indian gaming industry size is estimated at $100 million in 2006-07.
  • Industry expected to reach $300 million by 2009, a growth of 78% year-on-year.
  • Mobile gaming contributes 58% of the total revenue.

The key business models, as I have detailed earlier are a) subscriptionb-based revenues and b)merchandise sale (DanceMea is betting big on the merchandise sales)

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