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Infibeam Goes For Deal A Day Model – Launches MagicBox

Saying e-commerce in India is heating up now sounds like an understatement. From new launches to re-launches to TVCs every thing possible is now happening in Indian ecommerce space. With the business model of daily deals catching max attention even the older players now seem to be trying their hands at it.

Infibeam has launched a Daily Deal section called Magic Box. Magic Box will carry 1 product everyday put on sale at midnight. The product will be heavily discounted and will be available only for that day.

Magic Box products would carry heavy discounts from their list prices but would be limited in stock. For all those who miss out on the Magic Box deal, they can request Infibeam to inform them as soon as they get available next. Also, for shoppers that have missed out on Magic Box products, Infibeam offers Hot deals on similar products; with attractive discounts.

The idea certainly seems to promote trial usage of the portal. Though with the type of listing that it currently has it seems difficult to create mass market appeal. Although in US market the Woot model is working good, given the diversity in Indian crowd it somehow is difficult to get everyone excited about a common brand or product.

Also, if you compare it to Naaptol that promotes deals on newspapers etc. like a pure daily deal the choice of product really matters. Daily deal concept with “chinese” products (spy pen, baby laptop, Ephone et al. ) that seem very appealing to have and provoke a purchase decision “right now” may be the key to crack this model.

What do you think of this model? Too Noisy?

[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]

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