Infibeam has acquired Bangalore based digital marketing firm ODigMa for $5 mn in exchange of stock and cash. ODigMa provides strategy, digital marketing, and technical services to companies in retail and services sector.
ODigMa says that it is a profitable company and works with over 400 brands.
It looks like Infibeam is planning to launch a marketing, technology and analytics suite for its customers on Buildabazaar, the DIY e-commerce platform.
DDB Mudra acquires 22feet
DDB Mudra has acquired Bangalore based 22feet, a digital solutions company. The company, founded in 2009, was sold for an undisclosed sum. 22feet will be merged with DDB Mudra’s digital arm Tribal Worldwide India.