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Infibeam Enters Online Ticketing & Travel Booking. But Why?

Another player in the online travel booking space! Infibeam has entered into travel ticketing. It seems to have launched a new travel & tickets section last week or so.

infibeam

On the site, you can book flights, hotels, buses and a visit to Adlabs Imagica, an amusement park near Mumbai. This was spotted by Medianama earlier.

Wonder what prompts this move? Agreed that travel and online ticketing is the largest category in Indian e-commerce. But there are enough established players like MakeMyTrip and GoIbibo already.

Now the online retailing market is also quickly getting crowded and the competition is largely perceived to be between the top 5 players. The others are quickly getting pushed out. Could that be the reason?

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