Infosys Launches Sales Platform TradeEdge. Can Elephants Dance?

IT services company Infosys has launched a cloud based sales platform called TradeEdge that it claims will boost visibility for global brands across the demand chain in emerging markets.

Infosys Trade EdgeBeing a platform for technology product startups, we don’t usually cover services companies on NextBigWhat. But this here could be an important indicator of the future of the $70 bn IT services industry in India.

IT services company Infosys has launched a cloud based sales platform called TradeEdge that it claims will boost visibility for global brands across the demand chain in emerging markets. TradeEdge is said to help brands increase sales by up to eight percent, and expand their reach in over 70 countries.

TradeEdge allows companies and distributors to exchange information related to sales, inventory and products. Using a cloud-based ERP system, TradeEdge, also onboards distributors.

Infosys which is primarily a services company appears to be making a renewed push for its products and platforms business. Only about 5% of the company’s current revenues come from products, solutions and platforms. The company is now looking to increase the revenue share form this type of business.

Recently, the N R Narayana Murthy, the company’s iconic co-founder, returned to the company from retirement to steer the company ahead of its peers. The product and platform push was articulated as the $7bn plus company’s Infosys 3.0 strategy and this seems to be the first major announcement in that direction.

The big question: Can elephants dance?

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