Inkfruit: Designer vs. Customizable T-shirts?

Inkfruit is a newly launched portal where people upload their t-shirt designs and unlike other portals that allow users to customize the t-shirts, Inkfruit is taking a different approach – high quality designs.

“We believe that they [i.e. competition] offer a service where anyone can go across and buy a custom tshirt with his own name, photo, visual, graphic etc. On the other hand, Inkfruit stresses on a limited collection of great tshirts. The quality of the tshirt is much better. Our products are of a print quality that can compete with the likes of Lee and Pepe. This can be ensured because we follow screen printing as a process in manufacturing and not computer printed transfers which are fused on to the t-shirt.”

I liked the quality of few tees @ Inkfruit, but the question is on sustainability. Players like Pringoo are putting up the right incentives for designers to sell their designs at their site. Having said that, the market is in a nascent state and there is place for atleast 4-5 players and the right business model is yet to be seen?

Inkfruit is running an ongoing weekly contest (prize money Rs 20000), and the winning designs are then screen printed (not transfer printed) on t-shirts.

What do you think of inkfruit’s approach?

I do have open ended qns for the team – will the designer get royalty for his/her design? Is there a revenue sharing agreement?

Anything you would like to ask/suggest them?

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