#inmobi has acquired US based Sprout, a platform for creating HTML5 rich media advertising. Sprout’s HTML5 rich media creative platform helps agencies and brands reduce the complexity of rich media mobile ad creation and distribution and enables companies to “build once and deliver everywhere” on both mobile and desktop devices.
Sprout’s cloud-based platform brings efficiency and scale to organizations creating mobile ads and its rich media creatives are compatible with mobile devices supporting HTML5, including Apple iOS and Google Android devices. Sprout works with some of the world’s leading brands, including Chevrolet, Disney, Paramount Pictures, HTC, Sega and Nokia.
The company started as Flash based builder and later moved to HTML5. Post acquisition, Sprout will operate as a fully independent company working with the entire mobile advertising industry to solve the HTML5 creation and delivery problem, and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and new ad units.
As far as InMobi is concerned, this is a great move to own a larger piece of value chain.
Congratulations to the team.
