InMobi has announced a long-term partnership with Android app developer Apus , which will help the Chinese company establish a larger footprint in India.
APUS will engage in a monetization partnership with InMobi that will result in InMobi gaining access to more than 200 million additional users across the Apus user system, with exclusive access to all APUS users in India.
With five popular Android apps that span across launcher, browsers, booster, flashlight and a messaging center in its portfolio, APUS is looking to make a significant foray into the Indian market that is expected to have more than 369 million smartphone users by 2018.
InMobi will provide local expertise to APUS to help them understand the unique Indian app market and will aid in user acquisition programs including providing guidance towards localizing the APUS app experience and acquiring the right talent to help APUS India grow as APUS aims to make its app climb to the top five in the local Google Play store.
Earlier, InMobi partnered with Dell and these partnerships are focused on growing the Miip platform.