Mobile ad network InMobi has entered into an exclusive tie up with Hi5 to serve ads on the latter’s Mobile Site. The tie-up is only for Hi5’s Thailand traffic. This tie-up will help boost Hi5’s revenue growth and also help create InMobi’s dominance in the mobile advertising space. Depending on the mutual gains one can expect partnership for other regions rolling out soon.
Though not very popular in India, Hi5 is one of the top social networking sites on web and enjoys a fairly large user base in markets like Thailand, Mexico etc.
InMobi is a huge player in the mobile advertising space world wide, serving around 7.5 billion ad requests monthly.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]