Native ads enables app users to keep using the app without distraction from a jarring banner ad entry, while also appreciating the ad content.
The ad platform offers customization options, be it in-stream ads, icons or news feeds, with minimal development effort from app developers.
In March 2013, the Mobile ad network had launched App Publish, an Android app store distribution platform.
According to a recent report by Gartner, the global mobile advertising spending is expected to reach $18 bn this year, up from the estimated $13.1 billion in 2013. The research firm projected that by 2017 it’s projecting the market will have sized up to be worth $41.9 bn.
InMobi ad network reaches 691 million monthly unique users in 165 countries across Africa, Asia, Europe, the Middle East, North America and Latin America.
Founded in 2007, InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising.