InMobi’s Roposo pivots from short videos to live commerce

The company, instead, has introduced live commerce on the platform beginning Wednesday, and says it will sharpen its focus on live video and commerce in the coming months.

The shift in its strategy will also bring content from Roposo onto the Glance lock screen platform, while the company’s recent acquisition of Shop 101 is being used to build the commerce features.

The new live commerce feature is similar to the parent platform’s recent shift to live video, in the sense that both platforms now focus on the same video format.

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