News app Inshorts has acquired Betaglide, which focuses on tracking app uninstalls and reduce churn.
Started by IIT Kgp students, Betaglide won the $1mn Rice business plan competition last year.
“The acquisition will be helpful in improving mobile experience for customers.
“We are looking to build an in-house analytics engine to personalise content delivery and increase the app’s retention,” mentions Inshorts team.
Inshorts raised $20mn from Tiger global in July 2015.