Insights into consumer mobile OS preferences [ Appnomy ]

The mobile OS war is hot as ever right now and this is the most promising time for aspiring app developers. The smartphone revolution is sweeping the world with phones becoming cheaper to purchase not to mention all the apps available out there. Even though there are a huge number of apps already available, the rising number of smartphones means that there is still a lot of money to be made developing apps for smartphones. Picking the right platform to concentrate on may just prove to be the most critical decision a developer may have to make. Depending on what the objective of the app developer is, a number of factors are involved in making this decision, today let’s take a look at some of the figures on consumer preference published in a study by ChangeWave Research. Although the study was conducted to focus mainly on North America, it should be noted that a major percentage of app purchases come from this geographic area.

Mobile OS preference:


  • Apple iOS remains the number one preference for buyers – with 46% of those planning to buy a smart phone in the next 90 days saying they prefer to have the Apple iOS on their new phone, up 2-pts since the March survey.
  • Second in the North American market, the Android OS (32%) has registered a slight uptick (up 1-pt) in terms of future buyer preference.
  • Research in Motion’s BlackBerry OS (4%; down 1-pt) has once again hit its lowest level ever in a ChangeWave survey.

OS Customer Satisfaction.


  • 70% of customers using the iOS saying they are Very Satisfied.
  • Android OS ranks second, with half (50%) of its users saying they’re Very Satisfied.
  • The positive for Microsoft here is that 57% customers say they are Very Satisfied with its Windows Phone7 OS compared to only 14% for Windows Mobile OS (14%). The higher Windows Phone 7 rating has yet to produce a sustained momentum boost for Microsoft in term of buyer preferences.

You can view the report here

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