Content network, Instablogs has raised $4mn investment from Times Internet Limited, a subsidiary of The Times of India Group (no, we aren’t talking about BCCL). Instablogs earlier raised seed investment from Vishal Gondal (Indiagames founder) and the company, in the last few months has narrowed down its focus on some of the key properties (like bornrich.org).
A few weeks back, Ankit demoed me their new product, Instapress which is essentially a SAAS based content server that any media network can use to manage authors/articles and improves the entire process.
The way Instapress Works is that one can put a story as a dossier and assign an author to it and like any other sales-lead/CRM system, the story is tracked (editions/inputs from others etc) and one can also track several parameters around the entire process (author efficiency/CTR etc).
Similarly, Editorial team can plan the content calendar and track the same.
Having seen the product in detail, I must tell you that the team has really though- through the features and the product really solves a real pain for media networks who have global teams and find it difficult to manage them. Instapress is currently used by UTV (Bindass.com) and Instablogs plans to sell this to other media networks.
Post funding, Satyan Gajwani, Director of Business Development, Times of India Group will join Instablogs’ board.
Congratulations to the team (as well as Morpheus team as Instablogs happens to be their portfolio company).
Read these great articles from Ankit, Cofounder of Instablogs:
- Money is made on the long tail and not being in the long tail
- From the Trenches – How to counter-attack Recession [Tips from Instablogs Founder]
- Ad Inventory Optimization – Breaking through the closed walls
