TikTok launched in India in 2017 and soon became wildly popular, particularly among users – and creators – from outside the middle classes, who themselves congregated on YouTube and Instagram.
The firm located 7.7% of the total TikTok influencers in India.
The India now reflected back in Reels – and, by extension, the majority of India’s short-video market – is unrecognizable to former TikTok stars and to many of the now-banned platform’s users.
[Via]
