Instagram Opens Reels API Access to Third-Party Platforms

Brands will soon have more options for posting Instagram Reels to their accounts, and managing related activity, with Meta announcing that it’s launching its Reels API for external use.

There’s no official word on when these new processes will be available in each app, but Instagram says that the rollout of the new Reels API will begin with 25% of Instagram user accounts today, before becoming fully accessible by July 6th..

[Via]

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