Instagram Reels leads in engagement yet brands diversify social content

  • Instagram Reels generates 55% more interactions than single-image posts, outperforming other content types in Q2 2023.
  • Despite an 86% increase in brands’ use of Instagram Reels, its engagement dropped 30% YoY.
  • Facebook Live Video outdoes other formats in interactions while Instagram Reels fare better than TikTok in median reach and interactions.
Join 2 million subscribers

A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.
nextbigwhat We would like to show you notifications for the latest news and updates.
Allow Notifications