By mid 2019, Instagram will have a ‘buy’ button, which will redirect users to the product page based on a cost per sale model.

Initially, tapping the “buy” button next to an image will take the user to the merchant’s web page to complete the purchase. Later, users will be able to make the purchase within Instagram itself.

Will this impact the ecommerce players in any form?

https://www.livemint.com/Companies/aNB5V3AxBW5CSlcDeZYlOP/Instagrams-new-shopping-feature-coming-to-India-in-2019.html

Newsletter

Hello World.

NextBigWhat brings you well curated wisdom, news and actionable insights.

In a world where algorithms are deciding what you read (and learn), we bring a holistic view on product and growth – curated by the experts, enabling you to learn from the knowledgable sources and save time in discovering them.