Instagram to launch shopping feature in India in 2019

By mid 2019, Instagram will have a ‘buy’ button, which will redirect users to the product page based on a cost per sale model.

Initially, tapping the “buy” button next to an image will take the user to the merchant’s web page to complete the purchase. Later, users will be able to make the purchase within Instagram itself.

Will this impact the ecommerce players in any form?

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