Instagram Tests Extended Reels Duration to 10 Minutes

  • Instagram confirmed it is internally testing extending Reels to up to 10 minutes, aligning it with TikTok’s video length.
  • The expanded length would provide creators greater flexibility for content, such as cooking demos and comedic sketches.
  • The move by Instagram and TikTok towards longer content contrasts YouTube’s focus on shorter ‘Shorts’, with its recent creation tools and TikTok-style video feed ‘Samples’.
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