Instagram to Offer Branded Content Tools in Threads, Anticipating Future Monetization

  • Branded content tools will permit collaborations between marketers and influencers on Meta’s platform Threads.
  • While still not monetizing Threads, Meta CEO hinting at potential revenues once the platform hits one billion users mark.
  • Despite the absence of advertising on Threads, several companies have started creating organic content, though limited hashtag and keyword search may restrict its appeal.
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