Facebook owned photo-sharing service, Instagram has announced that its ad platform will be opened up for advertisers from India and 30 other countries.
Instagram first unveiled its ad platform in November 2013, and has been rolled out to eight countries, including the US, Australia and Japan.
It will now allow large and small advertisers from India and countries like Italy, Spain, South Korea and Indonesia to display 30 seconds long landscape photo and video ads, following its recent shift from the square format.
Companies like Unilever, P&G, Nestle and Paper Boat will be the first four companies to start advertising in Instagram.
“Instagram has proven to be a powerful canvas for advertisers and people who want to be inspired, with the ability to shift metrics that marketers care about,” says Facebook India Managing Director Kirthiga Reddy while speaking to PTI.
Declining to comment on Instagram’s user base in India, Reddy added that that out of the 300 million Instagram users as of December 2014, 70 per cent of them were based outside the US.
Additionally, Instagram will feature a new premium advertising product called Marquee which can drive mass awareness and expanded reach in a short time-frame. It can be used to feature product launches and movie premiers.