Instagram’s Popularity Linked to Favouritism of Big Brands Over Cool Content, Resulting in Loss to TikTok

  • February 2, 2023
  • Instagram’s algorithm prioritized top creators and influencers over interesting content.
  • TikTok’s algorithm, however, favored the most interesting content.
  • This has resulted in a catch-22 situation for Instagram, leading to a loss to TikTok.
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[Via]

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