Instagram’s Popularity Linked to Favouritism of Big Brands Over Cool Content, Resulting in Loss to TikTok

  • Instagram’s algorithm prioritized top creators and influencers over interesting content.
  • TikTok’s algorithm, however, favored the most interesting content.
  • This has resulted in a catch-22 situation for Instagram, leading to a loss to TikTok.
Join 2 million subscribers

A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.
nextbigwhat We would like to show you notifications for the latest news and updates.
Allow Notifications