#instamojo which started as a play on enabling individuals to sell digital goods has now added an option for sellers to sell physical goods as well.

But why? Aren’t there enough platforms already? Apart from the fact that selling digital goods is a challenge (lack of digital producers in India), Instamojo is clear about their target market – SOHO/SMB’s who are just getting online for the first time to sell and collect payments for the same.

All we have done is married commerce, payments & design together in a simple-to-use system where all they have to worry is creating content, products, services. Rest, Instamojo would help in hosting, payments, delivery/fulfillment & more.

Also, we now have automated dispute resolution center along with our in-house risk/safety system built inside Instamojo which gives 100% protection to buyers too. [Sampad Swain, Instamojo]

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