In 1985, ABC was sold to Capital Cities Communications. Its owners, Tom Murphy and Dan Burke, had created a culture of decency. Under their tutelage, Iger learned that true integrity, which means being guided by your clear sense of right and wrong, can be a secret weapon in a competitive business.

For Iger, success depends on setting a high ethical standard for everything: “The way you do anything is the way you do everything.”

This standard goes beyond treating people well to include hiring for good. This means hiring people with the same strong ethical compass, not just those who are good at what they do professionally.

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