An attempt to showcase few interesting comments we received in the last few days:
Sameer on Web Within Web : Where one-size-fits-all “Web Search” doesn’t fit!,
Various approaches at looking at other views of search have evolved over the years – and vertical search engines solve some of them. Google is more a “search the large static repository” without taking into account validity, transientness and other similar attributes of data – and it works fine as a very common denominator search for a huge variety of needs. Creators of content and retrievers of it indirectly collaborate and put in their collective efforts into finding each other. SEO spoils the model a bit, and anything thats not popular, yet has no commonly know “distinguishing” terms is screwed. Even so, it solves a large set of problems.
Vertical searches know a domain deeper, represent a cleaner set of data, which is also more validated. There’s also context around each term – richer metadata – and a browse experience helps. Auto sites, dpreview are good examples. This works even with static data, really.
As search migrates to the phone too, the pure websearch model will totally not work there – more for behavioral (how you use the device vs the desktop) reasons than connectivity/technology ones. It also opens search up to a large, slightly less savvy audience. Both the depth of data, and the breadth of it, will become critical in this scenario. At the same time, users will expect some level of validation/correctness – not just in terms of matching terms but also for “values”.
Keepitreal on Guruji launches Image Search – Few qns on long term game plan
Ecommerce will someday boom in India, but we need lots of nice roads, trains, and companies like Fedex, UPS pushing their services. A ton of ppl work in banking, insurance and financial industries. Moreover these companies are opening tons of locations etc, so I don’t see how these industries will allocate the types of budgets that are being spent in international markets towards advertising on internet. I have a financial site with content pertaining to India. It gets about 200-300 vistors per day with 40 clicks. The average payout on CPC basis is an incredible 0.02 cents. Pathetic. In contrast, my US mortagge blog average about $80 cents. Long ways to go before many internet ventures in India become viable. The majority of internet ventures globally have business models that rely exclusively on ad revenue. And a whole lot of them have profitable business models..even though a lot of them are mom-and-pop ventures – companies with less than 5 employees.
In India for content, creativity, and participation from the wider users to explode, we need a robust advertising market. Not a paltry $300mil by 2009 on net advertising, according to the projections. Compare this to US advertising budget of $26billion, projected to grow at an incredible pace for the foreseeable future. I think the problem like with the lack of creative digital ad, marketing players. We don’t have no affiliate models, SEM metrics, conversion analytics etc.
guru on Vertical Expertise of Indian Angel Investors
the whole angel/other investor ecosystem depends on a select few to make their moves. Most in the ecosystem would say – if He does it, i will tag along. and He is as confused as ever, since He is putting His hands in 1000 other things, so the tag along investor is happy to swig easy at his drink, till He, or They move. Very rare instances of Vertical expertise – not because none exist, but most are happy to jump into generalist stuff sidelining the niche they used to be a part of. most dont have the risk appetite of a true angel investor,
Upendra on NEN using PluGGd.in’s Name to Nominate Startups?
I Just can’t believe today’s or future entrepreneurs are so unsupportive. every other guy or a company dose a mistake and they learn with their mistakes! Not sure why NEN trying educate entrepreneurship in India??
sumanth on Bharti Airtel to get into SaaS Business – ‘CIO in the cloud’
The reason Zoho is not in the picture is not hard to fathom. Telcos are signing up Google Apps primarily for one application – e-mail. Google Docs is far from being a credible alternative to Microsoft Office for real-world business use but Gmail can pretty much do everything that Outlook/Exchange does (and then some).
Zoho, on the other hand, has an anemic e-mail offering (in private beta for several years now) and is therefore not in the reckoning. Of course, their other Office apps are at best, marginally better than what Google offers and still have a long way to go before threatening Microsoft Office too.
Image by bogdog Dan via Flickr