Internet Advertising to grow by 20.1% and Gaming by 25.2%: [PwC Entertainment and Media Outlook 2010 report]

Indian Media & Entertainment industry is poised to grow by 12.4 per cent cumulatively over the next five years. The industry is slated to touch Rs 1040 billion by 2014, after going through a low growth rate of 2.2 per cent in 2009, says the PricewaterhouseCoopers’ Indian Entertainment and Media Outlook 2010 report. The growth in the entertainment and media industry will continue to be dominated by television, print and films. Contribution from television, print and films will be 47 per cent, 22 per cent and 16 per cent, respectively.

The industry globally saw a tough phase in 2009 due to the economic slowdown and reduction in advertising spends.

Speaking of next five years, the television industry is estimated to grow at a rate of 12.9 per cent, from an estimated Rs 265.5 billion in 2009 to Rs 488 billion by 2014.

Next in line is the film industry, which is projected to grow at a CAGR of 12.4 per cent over the next five years, reaching Rs 170.5 billion in 2014 from Rs 95 billion in 2009.

Similarly, print media is projected to grow by 7.4 per cent over the period 2010-14, reaching Rs 230.5 billion in 2014 from Rs 161.5 billion in 2009, while radio advertising is pegged to grow at 12.2 per cent, reaching Rs 16.0 billion in 2014 from Rs 9 billion in 2009.

Tremendous growth is seen in mobile VAS market, with the industry projected to grow at a CAGR of 28.6 per cent, reaching Rs 26.5 billion in 2014. As expected, the key growth driver for the music industry over the next five years will be digital music, and its share is expected to move from 29 per cent in 2009 to a whopping 75 per cent in 2014.

Given the trends of increased Internet usage, Internet advertising is projected to grow by 20.1 per cent over the next five years and reach an estimated Rs 15 billion in 2014 from Rs 6 billion in 2009.

The estimated size of out of home (OOH) ad spend stood at Rs 12.5 billion in 2009, which is estimated to reach Rs 21 billion in 2014.

Animation, gaming and VFX industry will continue to maintain its growth pace and is projected to grow at a CAGR of 25.2 per cent to Rs 73.4 billion in 2014 from Rs 23.8 billion in 2009.

PricewaterhouseCoopers (PWC) Global Entertainment & Media Outlook report is a comprehensive source of global analysis for consumer and advertising spending across 48 countries. Now in its eleventh edition, PwC has released this report for 2010 recently which covers the data from 13 industry segments:

  • Internet access: wired and mobile
  • Internet advertising: wired and mobile
  • Television subscriptions and license fees
  • Television advertising
  • Recorded music
  • Filmed entertainment
  • Video games
  • Consumer magazine publishing
  • Newspaper publishing
  • Radio
  • Out-of-home advertising
  • Consumer and educational book publishing
  • Business-to-business publishing

Source: 1, 2

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