KPCB’s Mary Meeker & Liang Wu have shared Internet trends for 2012 and here are a few key takeaways:
– 2.3 Billion global Internet users in 2011. 8% growth is driven by emerging markets.
– 1.1B Global Mobile 3G Subscribers.
– Global Mobile Traffic Growing Rapidly to 10% of Internet Traffic Global.
– Desktop Internet vs. Mobile Internet
– The bad news however is that eCPMs are 5x lower on mobile Internet as opposed to desktop (and ARPU (Average Revenue per User) is 1.7-5x Lower on Mobile than Desktop).
Go through the entire presentation – it’s worth your time.
