Internet Trends for 2012 – Mobile Traffic is 10% of Internet Traffic

KPCB’s Mary Meeker & Liang Wu have shared Internet trends for 2012 and here are a few key takeaways:

– 2.3 Billion global Internet users in 2011. 8% growth is driven by emerging markets.

– 1.1B Global Mobile 3G Subscribers.

– Global Mobile Traffic Growing Rapidly to 10% of Internet Traffic Global.

– Desktop Internet vs. Mobile Internetdesktop_vs_mobile_india_traffic

– The bad news however is that eCPMs are 5x lower on mobile Internet as opposed to desktop (and ARPU (Average Revenue per User) is 1.7-5x Lower on Mobile than Desktop).

Go through the entire presentation – it’s worth your time.

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