KPCB has released its Internet trends 2015 report and as always, it is a good read.
A quick summary is this :
– Globally, ARPU growth is going strong, but is slowing down for leaders like Facebook and Google.
– Smaller screens = vertical viewing (case in point : Snapchat full screen video ads have 9X completion rates vs. horizontal mobile ads).
– India and China are the NextBigWhats!
