KPCB has released its Internet trends 2015 report and as always, it is a good read.

A quick summary is this :

– Globally, ARPU growth is going strong, but is slowing down for leaders like Facebook and Google.

– Smaller screens = vertical viewing (case in point : Snapchat full screen video ads have 9X completion rates vs. horizontal mobile ads).

– India and China are the NextBigWhats!