The content at UnPluggd is about ‘building business’ and not just doing a startup – and we continue to take this to the next level by bringing in Christian Lanng, founder of Tradeshift, a European startup that is building a global business.
About Christian Lanng
Christian launched his first start-up at just 19 years of age after reading Douglas Couplands Microserfs, wanting to be like the main character Michael. The start-up created one the first mobile browsers. The company was sold when he was 21, shortly before the Internet bubble burst.
Not knowing what to do next, Christian studied Sociology for 3 years, but then quit university to go full time at his student job in the Danish Science Ministry. He went on to become the youngest Head of Division in the Danish government. During this time he met the co-founders of Tradeshift and they created the world’s first open-source peer-to-peer e-business infrastructure, which became wildly popular among Danish companies attracting more than 40% of all Danish companies in 10 months. The team went on to create an open standardized cross-border framework for e-business called PEPPOL, which today is used by more than 14 European governments.
Becoming very bored with government policy Christian one day responded to a tweet by serial entrepreneur Morten Lund. Spending a week-end in Abu Dhabi they decided to launch Tradeshift as the worlds first cloud business network, mixing business and social networks. Tradeshift has so far been very successful, with users in more than 190 countries and more than 2000 companies joining every week. It has been covered by Wired, Techcrunch, Wall Street Journal and The Financial Times as one of the most innovative b2b start-ups in the last 10 years. Christian has received the Danish IT-industry’s innovation prize and the Techcrunch award for most innovative business start-up.
At UnPluggd, Christian will share his entrepreneurial journey and importantly, his experience/lessons learnt while building a global business.
The one thing that is super impressive about Christian (and why he is speaking at UnPluggd) is the fact that his startup has built a global business (which a lot of Indian entrepreneurs aspire to) and has a very common background (of a country which doesn’t necessarily has an ecosystem as vibrant as US).
In short, no excuse for not building a global business.
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