Introducing : NextBigWhat Select Program [The Practitioner Network]

We’ll have regular inputs, insights from these folks on a variety of topics that matter to all of us. And every now and then, you can expect a real gem that we will showcase as “NextBigWhat Select”.

At NextBigWhat we bring you actionable insights from those that have been there, done that. We truly believe that those who have actually done something know best, and seek to bring their practical insights to our audience.

Towards this end, we have been working on creating a ‘Practitioner Network’ that helps us bring advice, thoughts, and opinions from Doers from the industry. This set of people are hand-picked and by invite only – techies, investors, entrepreneurs, marketers, branding gurus, designers, finance whizzes who know what they’re talking about – especially about stuff the rest of us don’t!

We’ll have regular inputs, insights from these folks on a variety of topics that matter to all of us. And every now and then, you can expect a real gem that we will showcase as “NextBigWhat Select”. You will also get to hear from and meet these folks at our events, and we’ll surely get their inputs when we research article.

Introducing : NextBigWhat Select

NextBigWhat Select is an exclusive invite-only program that aims to bring together the practitioners from different industries, with a bigger ambition to expand the ecosystem of doers and entrepreneurs.


The Select program is different from a normal guest posts, as we look forward to engage deeper with the practitioners and have them share their insights with the NextBigWhat audience on a regular basis. The first article goes live on July 29th!

Here’s introducing our first set of NextBigWhat Select!


Rajesh Kasturirangan

Is an Associate Professor at the National Institute of Advanced Studies in Bangalore and the Anchor of theCognition Programme there. While his research work focuses on problems in the mind sciences, he is interested in applying the principles of cognition to larger questions of society in general and to understanding education in particular. He is also interested in understanding whether technology can revolutionise education in India and what role entrepreneurship can play in making that happen.

You can connect with him here.

Manish Sinha

Is a hospitality entrepreneur, brand strategist, copywriter and a social media consultant with 16+ years of strategic planning, communications and entrepreneurial experience.manishsinha

His last full time job was as Chief Strategy Officer – Digitas India working with clients like Samsung, Nestle and Airtel. He helped launch Samsung Galaxy Tab in India through digital and social platforms.

He now runs his own social media & brand 2.0 consultancy – Once Upon A Time where he helps businesses and entrepreneurs tap the power of social media, conversations and branded content.

He consults boutique hotels, homestays and small chains in web 2.0 based marketing and communications.

An engineer MBA, Manish has worked at top ad agencies – JWT, O&M, Leo Burnett, Mudra, TBWA, Bates handling clients like Pepsi, Ford, Dabur, SAB Miller, Benetton, Cadbury, Nokia, Dabur, CNN IBN, BBC, etc.

Manish is also the  co-founder of – an online start-up which is a social maketplace for bed & breakfasts, service apartments, guest houses, etc.

Manish had been commissioned to write a book on ‘Branding Lessons from Bollywood’ by John Wiley Singapore. He has been a blogger since 2006– where he shares his point of view on creativity, planning, culture, new media, design, and entrepreneurship epicentred around India. Manish loves to connect with brands and entrepreneurs and listen to their stories!

You can connect with him on LinkedIn, Facebook or Twitter.

Shashidhar GurumurthyShashidhar Gurumurthy

Has been in the IT industry for around 20 years. He has worked on a diverse set of technology platforms and languages ranging from COBOL on mainframes to Cloud and Mobile. He enjoys learning new technologies and solving business problems using the right mix of platforms and languages. Mentoring and teaching is another of his passions.

He loves to travel and cycling is his hobby. He participated in the Tour of Nilgiris in 2010 and in 2012. He was crew member for a 4 person British team who participated in the Race Across America (RAAM).

We hope to make NextBigWhat a platform for a better sharing of knowledge and insights, and believe that the Practitioner Network will have a huge role to play in this.

Introducing Kanupriya

Kanupriya is the one who will be managing/spearheading this initiative. She will be actively reaching out, signing up and keeping the conversations alive with this awesome community of practitioners.

If you’d like to participate, or think we should get someone on board who can add a lot of value for entrepreneurs and other in the ecosystem, do write in at

For those who want to apply for NextBigWhat Select program, please share your details in the form below (or use this link:

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