After successfully awarding one small business its very own advertisement during the Super Bowl, football’s biggest event in the US, Intuit QuickBooks is now introducing Small Business Local Buzz in India as a part of a global campaign. The campaign, which will grant 10 cash prizes of INR 2.5 lakhs each to small businesses which they can use to grow their business, kicks off in India today, and will conclude on April 11, 2014. During the course of the campaign, Intuit will be rewarding a total pool prize of INR 25 lakhs.
How to Enter
To enter, small businesses need to submit a short story on sblb.intuit.com that shares how winning will impact their business. All entrants will also automatically receive a marketing guide titled “Building Buzz on a Budget” to help strengthen their strategies and enhance visibility in their communities.
Fans or followers can also vote to improve the chances of winning for their favourite businesses. The winner will be selected based on voter preferences and the verdict of a select jury from Intuit.
In an Intuit Small Business Survey conducted last year, 87 % of small businesses said that their businesses are either struggling to survive, or surviving but not growing. More than 25 percent of small business owners surveyed said that if they had the money, they would spend it on marketing.
Nikhil Arora, Vice President and Managing Director of Intuit India said, “India has become a hub of small business innovation and we believe that it is important for them to market themselves accurately and within limited budgets. The Small Business Local Buzz program is focused on giving a helping hand to small businesses in India and boosting their confidence in order to go after success. I encourage all Indian small businesses to participate and win a chance to make it big.”
Small Business Local Buzz is part of Intuit’s larger, ongoing commitment to supporting the financial success of small businesses worldwide. You can support this campaign by visiting us on Facebook and Twitter and using the hashtag #SupportSmallBizIN
About Intuit India
Intuit is a leading provider of business and financial management solutions for small and mid–sized businesses in the country. Intuit India, the company’s first venture in Asia Pacific, commenced operations in 2005 and currently has more than 700 employees across offices in Bangalore, Mumbai and New Delhi. Intuit stands on the core principles of customer–driven innovation and improving the financial lives of its customers profoundly with product offerings such as Intuit QuickBooks in India. Intuit has been recognized as the 9th best company for Rewards and Recognition, 6th Best Employer in India, Top 10 Best Places to Work for in India by Great Places to Work Institute. For more information, please visit www.intuit.in
About Intuit Inc.
Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals. Its flagship products and services nclude QuickBooks®, Quicken® and TurboTax®, which make it easier to manage small businesses and payroll processing, personal finance, and tax preparation and filing. Mint.com provides a fresh, easy and intelligent way for people to manage their money, while Demandforce® offers marketing and communication tools for small businesses ProSeries® and Lacerte® are Intuit’s leading tax preparation offerings for professional accountants. Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year 2013. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at www.intuit.com