Invoicera- SaaS Tool For Invoice Billing Management

Invoicera is a Delhi based startup that offers invoice generation system as a SaaS tool. The UI is very neat and seems to have been given some serious effort. The service comes with some very needful features like:

• Multiple Currency Support (with real time currency conversion)
• Automatic Invoice Scheduling
• Alerts & Reminders
• Late Fees Option
• Invoice Customization
• Report Generation
• Recurring Invoicing
• As many as 14 Payment Gateways (Including CC Avenue for India)
• Sending Invoices as PDF in Mail Attachment

Invoicera UI
Invoicera User Interface (click to enlarge)

Invoicera is targeted at Freelancers and SMEs. The pricing model is based on a monthly fee with cap on the number of clients and invoices. For the target market the pricing seems a little too steep. Though the international market should find takers but in the domestic market it will face quite a lot of friction at this price point. They should also look at a pricing model based on variable time frames.

The multiple payment gateway that Invoicera supports will surely act to its advantage, giving them a larger target base. These kind of tools do find a slow viral growth as every client that receives the invoice is also introduced to the service. Yet, marketing a SAAS tool for enterprise is a big challenge and takes more than a good product or pricing to close a sale. Also, Invoicera is in direct competition with Zoho Invoice that is available for less.

A 3 client 50 invoices plan is available for free trial so do give Inovicera a spin and share your views.

[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]

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