Sold out : Reliance Sells 3,500 iPhone 5S/5C Units in 4 Days

Within the first 4 days of iPhone 5S and 5C launch, Reliance has sold 3,500 units of the devices. When RCom announced its bundled offer, there were several criticism/analysis of the offer (the upfront cost of the two device was zero), but the two-year contract scheme has seen as many as 10,000 users booking the device (via).iPhone5s

Lesson : While most of analysts/bloggers are right about Reliance’s offer being not so great (given their network coverage, lack of support), the consumer is (probably) looking at what Reliance is selling (or marketing) – i.e latest iPhone with no upfront cost, topped with unlimited data and voice calls. What else do you need!

Suggestion to Apple : Maybe you can send more units to India, even during the device launch phase?

#ShortNews : We are experimenting with #ShortNews format that brings useful data and actionable insights to our readers, instead of  long pieces that fill up the web (share your feedback with

Add comment

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.