What is the adoption of apps with in-app purchase among publishers and consumers in India? What are the most important app categories where in-app purchase applications have the most traction?
The App economy is growing at a phenomenal rate, but app developers really need to understand the state of app purchases/downloads in order to build an app business (and not just apps).
Xyologic, an app search company has published app report data across 29 countries and here are a few important insights derived from the India report.
iPhone Apps Stats For India
– A total of 103.29 Million iPhone apps were downloaded in India.
– 12.92 million iPhone app downloads in India in August 2011.
– Of the 12.92 million, 11.74mn were Free Apps and 1.18 million were paid.
– 20,493 new iPhone apps in India in August 2011.
– Downloads of iPhone apps with in-app purchase in India in August 201.1 stood at 4.23M (32.77% of all downloads).
Top iPhone Publishers
| Publisher | Free Apps Published | Downloads of Free Apps Last Month | Paid Apps Published | Estimated Revenue from Paid Downloads |
| Gameloft | 71 | 238,000 | 88 | 103,000.00 € |
| Backflip Studios | 16 | 147,000 | 8 | 5,000.00 € |
| TeamLava | 13 | 139,000 | 0 | 0.00 € |
| Glu | 34 | 109,000 | 20 | 6,000.00 € |
| Zynga | 9 | 105,000 | 2 | 0.00 € |
| Armor Games Inc | 6 | 103,000 | 11 | 16,000.00 € |
| Outfit7 | 10 | 92,000 | 8 | 1,000.00 € |
| Indigo Penguin Limited | 46 | 82,000 | 31 | 0.00 € |
| Rovio Mobile Ltd. | 3 | 80,000 | 2 | 12,000.00 € |
Top Publishers (Paid Apps)
| Publisher | Paid Apps Published | Downloads of Paid Apps Last Month | Free Apps Published | Estimated Revenue from Paid Downloads |
| Donut Games | 28 | 33,000 | 0 | 24,000.00 € |
| Gameloft | 88 | 30,000 | 71 | 103,000.00 € |
| Electronic Arts Nederland BV | 61 | 26,000 | 25 | 18,000.00 € |
| Armor Games Inc | 11 | 23,000 | 6 | 16,000.00 € |
| Triniti Interactive Limited | 64 | 23,000 | 12 | 23,000.00 € |
| Miniclip.com | 8 | 21,000 | 7 | 15,000.00 € |
| Chillingo Ltd | 157 | 21,000 | 75 | 20,000.00 € |
| WhatsApp Inc. | 1 | 19,000 | 0 | 13,000.00 € |
| Duello Games | 1 | 18,000 | 1 | 13,000.00 € |
| Clickgamer.com | 113 | 17,000 | 31 | 12,000.00 € |
iPad Apps Stats For India
– So far, total of 13.37 million iPad apps have been downloaded in India.
– 2.77M iPad app downloads in India in August 2011 (total: 13.37)
– Out of the total apps downloaded in August 2011, 2.38 million were free and 0.39M were paid apps.
– Downloads of iPad apps with in-app purchase in India in August 2011: 1.18M, 42.45% of all downloads
WP7 Apps Stats For India
– Total of 0.19 million apps were downloaded in India, out of which 0.04million WP7 app (all of them were free apps) were downloaded in August 2011.
– 1,896 new WP7 apps in India in August 2011
–
Link to download the report: http://xyologic.com/app-downloads-reports/India/
The report doesn’t have data from Ovi and Android – so take it as a relative study.
Having said that, we recommend that you study the report in-depth as it has a lot of valuable and comparative analysis (of categories/app downloads) which will help you hone your app strategy (and if you want to share more report insights with the Pluggd.in audience, do connect with us.)
* Important to note that the downloads numbers provided by Xyologic are statistical estimations based on the set of models and data samples which may not be a representative sample of the global app population.
[Via: Appnomy]
