What is the adoption of apps with in-app purchase among publishers and consumers in India? What are the most important app categories where in-app purchase applications have the most traction?
The App economy is growing at a phenomenal rate, but app developers really need to understand the state of app purchases/downloads in order to build an app business (and not just apps).
Xyologic, an app search company has published app report data across 29 countries and here are a few important insights derived from the India report.
iPhone Apps Stats For India
– A total of 103.29 Million iPhone apps were downloaded in India.
– 12.92 million iPhone app downloads in India in August 2011.
– Of the 12.92 million, 11.74mn were Free Apps and 1.18 million were paid.
– 20,493 new iPhone apps in India in August 2011.
– Downloads of iPhone apps with in-app purchase in India in August 201.1 stood at 4.23M (32.77% of all downloads).
Top iPhone Publishers
|Publisher||Free Apps Published||Downloads of Free Apps Last Month||Paid Apps Published||Estimated Revenue from Paid Downloads|
|Backflip Studios||16||147,000||8||5,000.00 €|
|Armor Games Inc||6||103,000||11||16,000.00 €|
|Indigo Penguin Limited||46||82,000||31||0.00 €|
|Rovio Mobile Ltd.||3||80,000||2||12,000.00 €|
Top Publishers (Paid Apps)
|Publisher||Paid Apps Published||Downloads of Paid Apps Last Month||Free Apps Published||Estimated Revenue from Paid Downloads|
|Donut Games||28||33,000||0||24,000.00 €|
|Electronic Arts Nederland BV||61||26,000||25||18,000.00 €|
|Armor Games Inc||11||23,000||6||16,000.00 €|
|Triniti Interactive Limited||64||23,000||12||23,000.00 €|
|Chillingo Ltd||157||21,000||75||20,000.00 €|
|WhatsApp Inc.||1||19,000||0||13,000.00 €|
|Duello Games||1||18,000||1||13,000.00 €|
iPad Apps Stats For India
– So far, total of 13.37 million iPad apps have been downloaded in India.
– 2.77M iPad app downloads in India in August 2011 (total: 13.37)
– Out of the total apps downloaded in August 2011, 2.38 million were free and 0.39M were paid apps.
– Downloads of iPad apps with in-app purchase in India in August 2011: 1.18M, 42.45% of all downloads
WP7 Apps Stats For India
– Total of 0.19 million apps were downloaded in India, out of which 0.04million WP7 app (all of them were free apps) were downloaded in August 2011.
– 1,896 new WP7 apps in India in August 2011
Link to download the report: http://xyologic.com/app-downloads-reports/India/
The report doesn’t have data from Ovi and Android – so take it as a relative study.
Having said that, we recommend that you study the report in-depth as it has a lot of valuable and comparative analysis (of categories/app downloads) which will help you hone your app strategy (and if you want to share more report insights with the Pluggd.in audience, do connect with us.)
* Important to note that the downloads numbers provided by Xyologic are statistical estimations based on the set of models and data samples which may not be a representative sample of the global app population.