App Download Trends For India: 103Mn iPhone Apps Downloaded, 13.37 Mn iPad Apps

What is the adoption of apps with in-app purchase among publishers and consumers in India? What are the most important app categories where in-app purchase applications have the most traction?

The App economy is growing at a phenomenal rate, but app developers really need to understand the state of app purchases/downloads in order to build an app business (and not just apps).

Xyologic, an app search company has published app report data across 29 countries and here are a few important insights derived from the India report.

iPhone Apps Stats For India

– A total of 103.29 Million iPhone apps were downloaded in India.

– 12.92 million iPhone app downloads in India in August 2011.

– Of the 12.92 million, 11.74mn were Free Apps and 1.18 million were paid.

– 20,493 new iPhone apps in India in August 2011.

– Downloads of iPhone apps with in-app purchase in India in August 201.1 stood at 4.23M (32.77% of all downloads).

Top iPhone Publishers

Publisher Free Apps Published Downloads of Free Apps Last Month Paid Apps Published Estimated Revenue from Paid Downloads
Gameloft 71 238,000 88 103,000.00 €
Backflip Studios 16 147,000 8 5,000.00 €
TeamLava 13 139,000 0 0.00 €
Glu 34 109,000 20 6,000.00 €
Zynga 9 105,000 2 0.00 €
Armor Games Inc 6 103,000 11 16,000.00 €
Outfit7 10 92,000 8 1,000.00 €
Indigo Penguin Limited 46 82,000 31 0.00 €
Rovio Mobile Ltd. 3 80,000 2 12,000.00 €

 

Top Publishers (Paid Apps)

Publisher Paid Apps Published Downloads of Paid Apps Last Month Free Apps Published Estimated Revenue from Paid Downloads
Donut Games 28 33,000 0 24,000.00 €
Gameloft 88 30,000 71 103,000.00 €
Electronic Arts Nederland BV 61 26,000 25 18,000.00 €
Armor Games Inc 11 23,000 6 16,000.00 €
Triniti Interactive Limited 64 23,000 12 23,000.00 €
Miniclip.com 8 21,000 7 15,000.00 €
Chillingo Ltd 157 21,000 75 20,000.00 €
WhatsApp Inc. 1 19,000 0 13,000.00 €
Duello Games 1 18,000 1 13,000.00 €
Clickgamer.com 113 17,000 31 12,000.00 €

iPad Apps Stats For India

– So far, total of 13.37 million iPad apps have been downloaded in India.

–  2.77M iPad app downloads in India in August 2011 (total: 13.37)

– Out of the total apps downloaded in August 2011, 2.38 million were free and 0.39M were paid apps.

– Downloads of iPad apps with in-app purchase in India in August 2011: 1.18M, 42.45% of all downloads

in-app-purchase

WP7 Apps Stats For India

– Total of 0.19 million apps were downloaded in India, out of which  0.04million WP7 app (all of them were free apps) were downloaded in August 2011.

– 1,896 new WP7 apps in India in August 2011

Link to download the report: http://xyologic.com/app-downloads-reports/India/

The report doesn’t have data from Ovi and Android – so take it as a relative study.

Having said that, we recommend that you study the report in-depth as it has a lot of valuable and comparative analysis (of categories/app downloads) which will help you hone your app strategy (and if you want to share more report insights with the Pluggd.in audience, do connect with us.)

* Important to note that the downloads numbers provided by Xyologic are statistical estimations based on the set of models and data samples which may not be a representative sample of the global app population.

[Via: Appnomy]

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