iPhone Buyers Opting for Pro Models Despite Historical Trends

  • Contrary to historical trends, buyers of iPhones in 2023 are opting for Pro models.
  • Historically, buyers tend to choose the less expensive models after the start of a new year.
  • According to data from Consumer Intelligence Research Partners, people who buy iPhones later tend to choose more affordable models.
  • Since 2015, the weighted average retail price of iPhones sold in the US has decreased each March quarter.

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